SPANX 
Fall Fashion Campaign

Role: Senior Art Director & Designer

SPANX Fall Fashion Catalog introduced the first ever SPANX Magalog. The Magalog was a 84 page editorial and product magalog. During this project, I worked closely alongside the Spanx Global Creative Brand Director on the Spanx 2018 Fall Fashion Campaign. Providing creative direction for the entire campaign including ideation, conception, campaign photoshoot, execution of all print/digital/interactive design for Fall 18’ Fashion campaign.

I led creative and was solely responsible for the 2018 Fall Catalogs; creative direction and execution, typography, layout and design of first ever SPANX Magalog; 84 pg. editorial/product feature magalog (circ 603k); 2018 Fall Leggings Catalog (circ 1.5 million), and the 2018 Fall Shapewear Catalog (circ 1 million).