Sotheby's International Realty GNE
Role: Creative Director
The Global Networking Event, held at The Wynn in Las Vegas from April 24 to 26, 2023, is an extraordinary luxury real estate conference where attendees hear from brand leaders and keynote speakers, see the unveiling of SIR latest marketing and technology tools, and network with colleagues from across the globe. Nearly 3,000 agents and staff from 44 states and 40 countries attended, making it Sotheby’s International Realty’s largest brand event to date.
I worked as Creative Director on the entire experience from creative production of the event which included video, motion graphics, creative direction, graphic design, art direction, copywriting to the overall execution of the event.
PROMO VIDEO:
We were asked to create an exciting promotional video that would be used in two very different ways. First, it would serve as the opening video for the entire event, secondly, it would need to work as a promo video that the agents could use on their websites for the entire 2023 year. I designed the storyboards, copy, selected imagery and worked with the video team to produce this video. Overall the video was very well received both from the client as well as the entire agency.
