Capital One Orange Bowl & Beach Bash

Role: Creative Director & Senior Art Director
Capital One Orange Bowl Beach Bash 2019 in Miami was a one day musical festival for both card holders and VIP members. Dave Matthews Band was the headline concert. The free South Beach concert kicked off the festivities and celebrated the College Football Playoff Semifinal game at the Capital One Orange Bowl.  Capital One is granted cardholders access to a front of stage Cardholder lounge. Walk The Moon was the opening act for Dave Matthews Band.

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I was responsible for the creative design for the entire festival. From the moment guests entered the property to every touchpoint within the festival, including the interior decor, the main stage, digital signage, large format print pieces, festival maps, experiential activations, down to the uniforms for the brand ambassadors.